Everest Marble participated with Symphony slabs at a luxury kitchen showroom hosted by Aitoro Appliances. Renowned chefs held cooking demonstrations on kitchen vignettes and Everest Marble provided a Symphony countertop for the occasion. Furthermore, full slabs from the two Symphony collections were showcased outside the venue.
Many designers and architects stopped in to enjoy the food and drinks while learning more about Symphony Stone. “I had feedback from many attendees saying it was fascinating to see how realistic the symphony line looked to real stone. Many of them, at first glance, thought it was real stone until they realized it was quartz. They were amazed”, points out Joseph Marotta, from Everest Marble.
Approximately, a hundred people passed through the Symphony exhibition area. The distributor rates the event as a success. They affirm that working with Aitoro is a great opportunity to incorporate Symphony Ecopress portfolio with their high-end product line of kitchen appliances. “We also get the opportunity to meet their client base as well. This helps us with more exposure”.
A few days before the event in Connecticut, Symphony’s distributor, The Stone Experience, together with two fabricators, Absolute Stone Design and Uniqueness Bella Stone, hosted three events in Glen Allen, Portsmouth and Kilmarnock (VA).
Attendees had the opportunity to talk to the fabricators and the distributor and ask them questions about the new product. Symphony Ecopress is the first printed engineered stone with up to 70% of recycled materials and less than 20% of respirable crystalline silica.
They could also see a display of full Symphony slabs in selected colors from the two collections. Various finished countertops were featured at the events. Additionally, they presented an accent wall in which the slabs were arranged to create a bookmatched appearance.
“Many people had questions about what this product actually was and what it was not. The conversations were also about comparisons with other products. And about the stone trends as a whole”, points out the CEO of The Stone Xperience, Paolo Bilotta.
Symphony Ecopress surfaces have a hybrid formulation with recycled materials such as glass, and no more than 20% crystalline quartz extracted from our own quarries.
The Stone Xperience finds these type of events very useful to promote the product. “Symphony now exists in the minds of some people, who will mention it to others in their conversations”, they say. “It is a great way to learn from the attendees about what the market is looking for, what other manufacturers are not doing right, and where this product fits in”, they add.